What Is Digital Marketing? | Definitive Guide to Grow Your Business Online
In the current rapidly evolving business environment, digital marketing has emerged as a critical area for business development. There are billions of people who spend time online each day, prompting a shift from traditional marketing to new-age marketing. Digital marketing, in its most basic form, covers all marketing activities which the internet and technologies allow, and which connect word of mouth to a business. This encompasses websites, social media, emails, and advertisements. In contrast to the traditional print media ads or billboards, Digital Marketing offers instant interaction, audience targeting, and the ability to analyze performance metrics. With the right blend of marketing technology, businesses are equipped to not only connect with prospective customers from different parts of the globe but also measure and analyze the effectiveness of their digital strategies. What Are the Different Types of Digital Marketing? ...